Below is the answer and explanation for what are the long-term effects of bad data? Select all that apply.

What are the long-term effects of bad data? Select all that apply.

• Sabotaging your competitors by marketing your business as more successful.
• Costing your business between 15–25% of revenue a year. ✅
  
• Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike. ✅
  
• Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

Correct answer

• Costing your business between 15–25% of revenue a year. ✅
  
• Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike. ✅

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