What is the first step of analytics planning?
Below is the answer and explanation for the question what is the first step of analytics planning?
What is the first step of analytics planning?
- Create your implementation plan
- Document your technical infrastructure
- Implement Google Analytics
- Define your overall measurement plan and business objectives ✅
Correct answer
Define your overall measurement plan and business objectives ✅
Explanation
You go through a series of five steps in order to define your measurement plan.
- First, document your business objectives.
- Second, identify the strategies and tactics to support the objectives.
- Third, choose the metrics that will be the key performance indicators.
- Fourth, decide how you’ll need to segment your data.
- Finally, choose what your targets will be for your key performance indicators.
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