Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection

DMARC

DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most ...

DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most Read article

TXT records - A TXT record is a DNS record used to store text-based information for a domain or subdomain

TXT records

A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are ...

A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are Read article

Domain Name System - DNS - what is it?

DNS

DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into ...

DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into Read article

Bagging - The Ensemble Method That Makes Predictions More Reliable

Bagging

Bagging stands for bootstrap aggregating. It is a machine learning method that does not rely on a single model, but on multiple versions of the same model trained on different ...

Bagging stands for bootstrap aggregating. It is a machine learning method that does not rely on a single model, but on multiple versions of the same model trained on different Read article

Machine learning - The Technology That Learns From Data Instead of Fixed Rules

Machine learning

Machine learning is a branch of artificial intelligence in which systems learn from data instead of relying only on fixed, hand-written rules. A model is trained on examples, looks for ...

Machine learning is a branch of artificial intelligence in which systems learn from data instead of relying only on fixed, hand-written rules. A model is trained on examples, looks for Read article

A records - An A record is a DNS record that translates a domain or hostname into a specific IPv4 address

A records

An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should ...

An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should Read article

Alias - An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object

Alias

An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical ...

An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical Read article

When Will a DNS Change Go Live? And Why Does It Not Show Up Immediately?

How long does a DNS change take – and why does it not show up immediately?

Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. ...

Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. Read article

MX records - MX records are DNS records that tells the internet where your incoming email should go

MX records

An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a ...

An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a Read article

A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name or subdomain name that points to a particular technical destination - for example www.example.com, mail.example.com or api.example.com. In simple terms, a hostname is the human-readable name a system uses instead of making people work directly with an IP address

Hostname

A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name ...

A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name Read article

Customer lifetime value is the present value of the profit a customer is expected to generate for a business over the entire future relationship, based on observed behaviour and reasonable assumptions about churn and margin.

Customer Lifetime Value

Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor ...

Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor Read article

CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another hostname

CNAME

CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another ...

CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another Read article

Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post

Direct mail

Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, ...

Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, Read article

Save scrummings - what is it

Save scrummings – what is it?

Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players ...

Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players Read article

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet

IPv6

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system ...

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system Read article

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain

SPF records

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In ...

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In Read article

Season pass - what is it?

Season pass

A season pass does not mean you only own the game for one year. A season pass is normally a DLC bundle - you pay once and you receive a ...

A season pass does not mean you only own the game for one year. A season pass is normally a DLC bundle - you pay once and you receive a Read article

AAAA records - An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address

AAAA records

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, ...

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, Read article

Nameservers - the servers that publish the official DNS records for a domain

Nameservers

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where ...

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where Read article

IP address - An IP address is the numeric address of a device, server or other network endpoint

IP address

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really ...

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really Read article

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