I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Embedding is a numerical representation of content that allows a model or search system to compare meaning, not just exact wording. A text, image, document or another input is converted ...
Embedding is a numerical representation of content that allows a model or search system to compare meaning, not just exact wording. A text, image, document or another input is converted Read article →
A large language model, usually shortened to LLM, is a type of artificial intelligence model designed to process and generate natural language. It is trained on very large amounts of ...
A large language model, usually shortened to LLM, is a type of artificial intelligence model designed to process and generate natural language. It is trained on very large amounts of Read article →
Prompt engineering is the practice of designing prompts for a language model in a deliberate way so that the model produces more precise, useful and contextually appropriate outputs. It is ...
Prompt engineering is the practice of designing prompts for a language model in a deliberate way so that the model produces more precise, useful and contextually appropriate outputs. It is Read article →
DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most ...
DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most Read article →
A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are ...
A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are Read article →
DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into ...
DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into Read article →
Bagging stands for bootstrap aggregating. It is a machine learning method that does not rely on a single model, but on multiple versions of the same model trained on different ...
Bagging stands for bootstrap aggregating. It is a machine learning method that does not rely on a single model, but on multiple versions of the same model trained on different Read article →
Machine learning is a branch of artificial intelligence in which systems learn from data instead of relying only on fixed, hand-written rules. A model is trained on examples, looks for ...
Machine learning is a branch of artificial intelligence in which systems learn from data instead of relying only on fixed, hand-written rules. A model is trained on examples, looks for Read article →
An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should ...
An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should Read article →
An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical ...
An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical Read article →
Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. ...
Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. Read article →
OCR, short for Optical Character Recognition, is a technology that converts text from images, scans, photographs, screenshots or PDF files into machine-readable text. Instead of forcing a person to retype ...
OCR, short for Optical Character Recognition, is a technology that converts text from images, scans, photographs, screenshots or PDF files into machine-readable text. Instead of forcing a person to retype Read article →
An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a ...
An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a Read article →
A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name ...
A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name Read article →
Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor ...
Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor Read article →
CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another ...
CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another Read article →
Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, ...
Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, Read article →
Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players ...
Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players Read article →
IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system ...
IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system Read article →
SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In ...
SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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