Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Churn Rate

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article

Quarter on Quarter - QoQ

QoQ

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current ...

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current Read article

CAGR - What is abbrev. CAGR and how it is calculated - Compound Annual Growth Rate formula

CAGR

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a ...

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a Read article

How to stop AI from creating false information and desinformation and - how to get practical, accurate answers and minimize AI hallucinations - Blog

How to stop AI from creating false information and desinformation and bullshitting – how to get practical, accurate answers and minimize AI hallucinations

Artificial intelligence is a great tool. It can speed up work, supplement knowledge, reveal new connections, and sometimes surprise you with a result you wouldn't have thought of yourself. But ...

Artificial intelligence is a great tool. It can speed up work, supplement knowledge, reveal new connections, and sometimes surprise you with a result you wouldn't have thought of yourself. But Read article

Customer Acquisition Cost (abbreviated as CAC) - Blog

CAC

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses ...

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses Read article

Year on Year (abbreviated as YoY)

YoY

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between ...

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between Read article

Month on Month (abbreviated as MoM) - Blog

MoM

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and ...

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and Read article

The Skype Effect A Revolution That Changed Communication Forever

The Skype Effect: A Revolution That Changed Communication Forever

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling ...

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling Read article

Odd and Fascinating Facts About Beloved Books

Odd and Fascinating Facts About Beloved Books

Strange Journeys of Famous Pages Books are often seen as steady companions yet their histories can take twists stranger than fiction. Take the tale of "The Hobbit" which was almost ...

Strange Journeys of Famous Pages Books are often seen as steady companions yet their histories can take twists stranger than fiction. Take the tale of "The Hobbit" which was almost Read article

Affiliate Marketing as a Low-Cost Way to Start Earning

Affiliate Marketing as a Low-Cost Way to Start Earning

Affiliate marketing has become one of the easiest ways for beginners to start earning online. It doesn’t require large amounts of money to get started, and it offers flexible paths ...

Affiliate marketing has become one of the easiest ways for beginners to start earning online. It doesn’t require large amounts of money to get started, and it offers flexible paths Read article

AdTech - what is it

AdTech – what is it?

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven ...

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven Read article

Icon Libraries Are Having Their Villain Arc and It's Not Cute

Icons8: The Platform That Actually Broke the Icon Curse

Listen bestie, the icon situation is absolutely sending me to another dimension and everyone's just vibing with this digital chaos like it's totally normal. Most platforms are creative dumpster fires ...

Listen bestie, the icon situation is absolutely sending me to another dimension and everyone's just vibing with this digital chaos like it's totally normal. Most platforms are creative dumpster fires Read article

QCY T1C earbuds have suddenly stopped working - earphones not pairing, disconnected, not pair anymore - how to pari and reconnect QCY T1C headphones

Learn how to reconnect your QCY T1C earbuds/headphones/Earphones when they disconnect from each other with this easy step-by-step guide

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If your QCY T1C earbuds have suddenly stopped working together (stop pairing/unpaired each earbud) - meaning only one earbud plays sound or they don’t connect to each other at all Read article

The Skype Mafia – A Network That Shaped European Technology

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story ...

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story Read article

Podcast - what is it?

Podcast – what is it?

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. ...

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. Read article

Publisher - who or what is it?

Publisher – what is it?

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines ...

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines Read article

Affiliate marketing - what is it?

Affiliate marketing – what is it?

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn ...

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn Read article

Google AI Overviews What They Are, How They Work, and How They’re About to Change SEO and Web Traffic for Everyone

Google AI Overviews (AIO): What They Are, How They Work, and How They’re About to Change SEO and Web Traffic for Everyone

AI Overviews are short, AI-written summaries that now appear at the top of some Google search results. Instead of only showing links to websites, Google uses artificial intelligence to generate ...

AI Overviews are short, AI-written summaries that now appear at the top of some Google search results. Instead of only showing links to websites, Google uses artificial intelligence to generate Read article

AI Overviews (AIO) - what is it?

AI Overviews (AIO) – what is it?

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews ...

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews Read article

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