Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

BCC - blind carbon copy in emails - what is it and how to use it?

BCC (blind carbon copy) in emails – what is it and how to use it?

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or ...

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or Read article

SoMe acronym - what does it stand for?

SoMe acronym – what does it stand for?

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article

C2B (Consumer-to-Business) - what is it and how does it work?

C2B (Consumer-to-Business) – what is it and how does it work?

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article

C2C (Consumer-to-Consumer) - what is it and how does it work?

C2C (Consumer-to-Consumer) – what is it and how does it work?

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article

How to generate a very strong and best-secured password?

How to generate a very strong and best-secured password?

In an increasingly digital world where sensitive personal and financial information is often stored online, securing your accounts with a robust password is more important than ever. However, many users ...

In an increasingly digital world where sensitive personal and financial information is often stored online, securing your accounts with a robust password is more important than ever. However, many users Read article

Perex lead paragraph - what is it?

Perex/lead paragraph – what is it?

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

Is using noscript tags GDPR and CCPA compliant - key considerations for website compliance according to the EU law

Is using noscript tags GDPR and CCPA compliant – key considerations for website compliance according to the EU law

Are noscript tags GDPR and CCPA Compliant? No, noscript tags are not GDPR or CCPA compliant by default. These tags are designed to function when JavaScript is disabled, meaning they ...

Are noscript tags GDPR and CCPA Compliant? No, noscript tags are not GDPR or CCPA compliant by default. These tags are designed to function when JavaScript is disabled, meaning they Read article

How to identify AI-written content - a complete guide how to detect automated articles by AI/ChatGPT

How to identify AI-written content – a complete guide how to detect automated articles by AI/ChatGPT

Leveraging AI for content creation has proven to be highly effective, increasing productivity up to 5X. However, it’s important to understand how to detect AI-generated content, which can often be ...

Leveraging AI for content creation has proven to be highly effective, increasing productivity up to 5X. However, it’s important to understand how to detect AI-generated content, which can often be Read article

Device farm - what is it?

Device farm – what is it?

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article

Fraud protection - what is it?

Fraud protection – what is it?

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article

Telephone etiquette in telemarketing - when and how is it appropriate to call people

Phone etiquette in telemarketing – when is it appropriate to call people and how to prepare for a phone call?

You know - you need to call a client/candidate but you don't know if it's appropriate still. Maybe it's too late to do it at all? In the Czech Republic, ...

You know - you need to call a client/candidate but you don't know if it's appropriate still. Maybe it's too late to do it at all? In the Czech Republic, Read article

301 vs 302 redirects in WordPress - best practices explained

301 vs 302 redirects in WordPress – best practices explained

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 ...

Are you wondering what the difference is between 302 and 301 redirects? Redirects are important for providing a great user experience and helping search engines understand your site better. 302 Read article

A/B testing and website user testing - what is it - A/B tests definition

A/B testing – what is it?

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

How you can add an admin user to the WordPress when you do not have access to WP-admin (using database MySQL)

How you can add an admin user to the WordPress when you do not have access to WP-admin (using database MySQL)

If you've been locked out of your WordPress site, possibly due to hackers deleting your admin account, or in case you forgot your admin credentials, you can restore access by ...

If you've been locked out of your WordPress site, possibly due to hackers deleting your admin account, or in case you forgot your admin credentials, you can restore access by Read article

What is link juice

Link juice

Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role ...

Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role Read article

(Almost) everything you need to know about cookie management

(Almost) everything you need to know about cookie management

What does cookie management involve? Why are visitors constantly confronted with cookie banners, and most importantly, why is the world of cookies so confusing? Read on to uncover the answers! ...

What does cookie management involve? Why are visitors constantly confronted with cookie banners, and most importantly, why is the world of cookies so confusing? Read on to uncover the answers! Read article

Best software for virtualization (not just your PC or machine) for small and large companies

Best software for virtualization (not just your PC/machine) for small and large companies

Virtualization has revolutionized the way businesses manage and optimize their IT infrastructure. By creating virtual machines (VMs) and servers, organizations can run multiple operating systems and applications on a single ...

Virtualization has revolutionized the way businesses manage and optimize their IT infrastructure. By creating virtual machines (VMs) and servers, organizations can run multiple operating systems and applications on a single Read article

Blacklist or blacklists - what is that

Blacklist/blacklists – what is that?

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, ...

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, Read article

Bot-bots - what is it

Bot/bots – what is it?

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article

Mobile malware - complex description of cyber criminals techniques

Mobile malware – complex description of cyber criminals techniques

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article

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